No matter how many people attend showings or open houses of Brighton homes for sale, the only ones that matter are the ones who make an offer. Is a lack of solid offers making you nervous? Here are some common reasons why your home may not be selling.

1. Unrealistic Expectations
   Sometimes people hear the term "seller's market" and sit back waiting for offers to pour in. No matter how advantageous current market conditions are, put forth the effort to display your home most appealingly. 
   
   
2. Narrow Perspective
   Sellers often come up with an asking price by simply pulling data and settling on the average amounts. This method fails to incorporate market fluctuations, trends, and other intangibles. Do some research into the factors that are consistently generating solid offers.
   
   
3. Price Is Too High
   While the price isn't the only consideration, or even the most important, it's a quick and easy way for buyers to trim the list of candidates without even viewing a home. This is where the recommendation of an experienced real estate agent who knows the market can be invaluable. 
   
   
4. Inefficient Price Banding
   Retailers use the strategy of setting prices at $X.99 as a way to make an item appear less expensive. This technique can backfire with real estate, which often involves price banding, where buyers determine their preferred range. If you price your home at $399,000, it will automatically be excluded from searches that have a lower limit of $400,000. 
   
   
5. Poor Quality Photos
   The digital landscape is good news/bad news for home sellers. Online listings provide a greater market reach than ever, but it's also easier for buyers to eliminate your home from consideration without a visit. Consider investing in high-quality professional photos.
   
   
6. Ineffective Order of Photos
   According to Microsoft, the average attention span is eight seconds, so don't risk losing viewers by starting with a standard picture of your home's exterior. Begin with photos of the five most attractive features and viewers will be more likely to click all the way through.
   
   
7. Inadequate or Non-Existent Staging
   Buying a home is emotional as well as practical, and it's hard for people to make a connection when they're looking at four walls. Careful staging lets buyers imagine themselves living in a home. An excellent real estate agent will have skilled professional stagers in their network.
   
   
8. Outdated Decor
   Classic architectural home styles such as Craftsman and Victorian are highly desirable, but inside, features like linoleum floors and tile countertops are dated. How does your home stack up in terms of popular decor and features? Any renovations you make will pay for themselves in greater buyer interest and higher sell prices.
   
   
9. Inflexibility
   Rarely do two people go into any transaction with identical goals. Home sales involve some amount of negotiation and compromise. If your position is set in stone, be prepared for buyers to walk.
   
   
10. Sale by Owner
    You rely on professionals to prepare your taxes, plan your wedding, and provide fitness training. Why would you attempt to handle one of life's most significant activities on your own? Let a real estate agent show you the way.

Nobody knows the Brighton area better than our real estate agents. Put their expertise to work. Contact us at Griffith Realty for more information.